Last updated August 31, 2010, 5:39 pm
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SERVICES > COMMERCIAL SERVICES > Direct mail
Direct mail

Direct mail

The best aide for your business!

Sometimes you have only one chance to be heard-so you need to make sure you stand out from the crowd!
Direct Mail is a quick and effective way of reaching new and existing customers.
"HayPost" CJSC the National Postal Operator of the Republic of Armenia introduces Direct Mail service. Direct Mailing allows you to deliver bank statements (regular billings and plastic cards) to your customers, to arrange enveloping and posting of other printed materials as well as to present your product or service to your potential customers by distribution of advertising/promotional and information materials securely and reliably at the earliest possible date. The delivery is made within the Republic of Armenia via more than 900 Post Offices.
We can help companies manage their data, direct mail and customer relationships. Our services are designed to help businesses cut costs, save time, and gain maximum value from their mailings – so they can find and retain loyal and profitable customers.

The types of Direct Mail Service are:

  • Addressed Mail Service/Registered mail - An ideal resource when you want the professional look and delivery of an addressed mail piece to your prospective customers. When you send business mail, the envelope is the first point of contact with your customer, and it sets the standard for its contents. Your envelope layout also affects how accurately and quickly we can process your mail.

  • Send your business letters and other addressed documentation to your customers at a special low price with Haypost!

  • Unaddressed Mail Service - A simple and reliable service to distribute unaddressed bulk posted information and promotional materials which are not intended for concrete addressees and whose contents do not breach valid laws, good morals and the Haypost’s business interests. Such materials can be delivered to letter boxes, delivery boxes of homes, businesses, offices and institutions or P.O. boxes in the whole Republic of Armenia. It is the ideal communication medium when you need to communicate with prospective customers, but do not have their name and address, or when you need to communicate with customers in a specific geographical area, at a low cost.

  • Use Haypost Unaddressed Mail Service to target specific geographic areas and include a special offer to encourage consumers to respond with their details, which you can then use for Direct Mail campaigns!

    What can you post?

  • Unfolded documents (bank statements, notifications, annual reports)
  • Information materials ( bulletins, information leaflets)
  • Promotional leaflets of individuals, non-profit organizations, political parties and movements, advertising papers, catalogues
  • Political use (to gain votes and to target certain groups of voters)
  • Business-to-business (business products and services to promote themselves)


  • How do you do it?

    You need to fill in the application requesting to sign a DM contract.

    download DM online application

    Your Benefits

  • Favorable price –the most efficient unaddressed bulk approach to customers
  • Distribution time-according to the customer’s requirements and wishes
  • Focus group reach-leaflet distribution areas chosen to always meet the customer’s needs
  • High –quality, fast and reliable full service from a single source
  • Attractive rates
  • Available with a large number of additional special services (automated folding, enveloping of the delivery item, printing of addresses and logotype, sorting of addresses from Haypost customer database and provision).


  • Types of additional special services and their pricing Price (AMD) per item
    Automated folding
    A4 printed paper folded in a way making it suitable for posting
    7
    Automated enveloping in C65 envelope
    inserting paper into the envelope and sealing it (price is given per one paper)
    10
    Automated enveloping in C5 envelope
    inserting paper into the envelope and sealing it (price is given per one paper)
    20
    Automated enveloping in C4 envelope
    inserting paper into the envelope and sealing it (price is given per one paper)
    20
    Any additional insert also possibility to fold and insert several sheets of paper (the envelope may contain more than one sheet of paper) 5
    Any additional insert up to 20gr (weight) 20
    Logotype printing
    Printing the sender’s company logo at the top left corner of the envelope
    10
    Return address printing
    Printing the sender’s company address at the top left corner of the envelope
    5
    Receiver’s address printing
    Printing the receiver’s company address at the bottom right corner of the envelope
    5
    Notification CN 07
    The sender will get a written confirmation of delivery of the item /completion, returning/
    200
    Envelope Value C65/114*229/ 30
    Envelope Value C5 50
    Envelope Value C4 70
    Formulation "Registered" 40
    Segmentation of addresses from Haypost customer databases (price is given per one address)* 15

    *Customer Databases
    Haypost can help you to achieve solid returns on your marketing activity by helping you to acquire new customers and to maintain and to learn more about existing customers. Your customers are the driving force behind your business. Finding new customers costs more than selling more (or more often) to current ones. It makes a great deal of sense, therefore, to build strong relationships with your existing customers.
    Our database will give you the information you need to:
    • Communicate one–to-one with your customers
    • Identify the people most likely to buy from you
    • Define customers’ needs and preferences
    • Target your products, services and marketing communications more effectively
    • Monitor the effectiveness of your promotional activity
    • Identify each customer’s purchasing cycle
    A database can allow you to analyze the demographics of your current customers, then use this information to find new customers with similar characteristics.


    Addressed Mail Service Pricing
    The pricing defined for the services decrease in parallel with increase of the quantity of the deliverables
    Price (AMD) per item
    <100 125
    101-500 120
    501-1000 115
    1001-3000 110
    3001-5000 105
    5001-10000 100
    10000 and more 95
    Tariffs are presented without VAT----Delivery tariffs are calculated for items up to 20gr of weight----Tariffs are operated within RA


    For more information
    Our experienced team is eager to meet your neds and provide the right solution. If you would like to see and hear more about our work and what we can do for you - why not give as a call or drop us an email.

    Tel: +374 10 514 542// +374 10 514 548
    E-mail: directmail@haypost.am
     

     

    Hot Line
    Tel: 374(10)514-514